Convergence of Technology – The coming together of new media technologies
Convergence of Industrial Activity – the merger of hitherto separate industries
Synergy – The coming together of two separate media texts in such a way as to benefit both.
Conglomerate – An international company with a wide and varied range of commercial interest.
Globalisation – The growing tendency of industrial and commercial companies to merge and operate on an international rather than a national or regional basis.
Analogue Music – A method of recording visual and sound images. Analogue technology represents the shape or appearance of an object in an unbroken form.
Digitalisation - The process of converting information into a digital format.
Vertical Integration – The merger or takeover of companies operating at different stages of the production/distribution process.
Horizontal Integration – The merger of competing companies from the same line of business and involved at the same level of activity.
Major Record Label - Major labels are large music production corporations often owned by a parent company.
Subsidiary Label - A record label that is owned by a bigger label e.g. Sony owning Arista Records.
Independent Label -Record companies and music publishers that are not under the control of the big three are generally considered to be independent (indie), even if they are large corporations with complex structures. The term indie label is sometimes used to refer to only those independent labels that adhere to an independent criterion of corporate structure and size, and some consider an indie label to be almost any label that releases non-mainstream music, regardless of its corporate structure.
Niche audience - Technology and industrial practices changed with the post-network era. There is a new drive for niche audiences because audiences are now in full control of what they watch. It is very rare to have a substantially large audience to watch at once, with the few exceptions like X Factor and the Olympics. They specifically target a demographic. For example, Lifetime targets women and MTV targets youth. Today networks and production companies are trying to discover ways to profit greatly by trying new scheduling, new shows, and relying on syndication so television prospers through this new era where the viewer is in absolute control
Mainstream Audience – The uncontroversial, generally accepted attitudes, beliefs and values of the majority of the population.
Fans – Someone who admire another person’s work.
Active Audiences – Any of various theories of audience behaviour that see the audience as active participants in the process of decoding and making sense.
Audiophiles - An audiophile is a person who has a great interest in high-fidelity sound reproduction. Some audiophiles are more interested in collecting and listening to music, while others are more interested in collecting and listening to audio components, whose "sound quality" they consider as important as the recorded musical performance.
Early Adopters - In the diffusion of innovation theory, the minority group (comprising about 14 per cent) of population which, after innovators, is first to try new ideas, processes, goods and services. Early adopters generally rely on their on intuition and vision, choose carefully, and have above-average education level. For any new product to be successful, it must attract innovators and early adopters, so that its acceptance or 'diffusion' moves on to early majority, late majority, and then on to laggards.
Consumption - The process in which the substance of a thing is completely destroyed, used up, or incorporated or transformed into something else. Consumption of goods and services is the amount of them used in a particular time period.
Web 2.0 - Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Meta-tags/Personalisation - Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, health care
Download - transfer a file or program from a central computer to a smaller computer or to a computer at a remote location
Streaming – 1.A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to Peer - computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the application. They are said to form a peer-to-peer network of nodes.
Piracy - The unauthorized use or reproduction of another's work
o Portability/Miniaturisation - Portability is one of the key concepts of high-level programming. Portability is the software codebase feature to be able to reuse the existing code instead of creating new code when moving software from an environment to another.
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Multi-track - Having, using, or produced with multiple recording tracks.
Sampling - The technique of digitally encoding music or sound and reusing it as part of a composition or recording
o Digital Audio Workstation (DAW) - A multifunctional hard disk production system, controlled from a central location, that is integrated with and capable of being networked to other devices, such as audio, video, and MIDI sources, within or among facilities.
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o A&R – Artists and Repertoire - Artists and repertoire (A&R) is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.
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Record Deal – Contact – Royalties - A record deal is the act of a record label taking on another artist. A contract is what the Artist/band has to sign to be able to record their music and have it distributed. Royalties are what the artist/band get for when a company or person wants to play their music.
Distribution - The way in which something is shared out among a group or spread over an area
Plugging/Marketing - The action or business of promoting and selling products or services, including market research and advertising
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